Sunday, March 20, 2011

MNBC rebrands state media channels

DATE: 2010-08-10

MALE, August 10, 2010 (HNS) - Maldives National Broadcasting Corporation (MNBC) Tuesday changed the name of Television Maldives (TVM) to "MNBC One." Under the rebranding process, the company also changed the name of Voice of Maldives (VOM) to "Raajje Radio."

The move comes days after Maldives Broadcasting Corporation (MBC) formed under Maldives Broadcasting Corporation Act announced that all the assets, employees, and land used by state media organisations belong to the company and MNBC was using the assets against law.

In a special ceremony held at Holiday Inn Male a while ago, First Lady Laila Ali re-inaugrated the two channels.

The company noted that the rebranding was a milestone in its plans for improving the two state media channels.

The government decided to continue running MNBC which was established under a presidential decree, after the parliament rejected current MNBC Chairman Mohamed ‘Madulu’ Waheed and Managing Director Ibrahim Khaleel from the Directors Board of MBC.

MNBC also decided to sell 40 percent of its shares to island councils and 20 percent to the public.